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Phil Steventon
Mar 5, 20224 min read
JARGON BUSTER - Sunk Cost Fallacy
A sunk cost (or "retrospective cost") refers to money that has already been spent and cannot be recovered. This could be money that...
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Phil Steventon
Jul 5, 20213 min read
JARGON BUSTER - Brand strategies (Branded House and House of Brands)
When a company considers brand strategy, there are often two options - the Branded House approach, or the House of Brands approach. With...
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Phil Steventon
Mar 15, 20215 min read
JARGON BUSTER - Drag-along and Tag-along clauses
A Shareholders' Agreement is an arrangement among a company's shareholders that describes how the company should be operated. It also...
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Phil Steventon
Feb 5, 20213 min read
JARGON BUSTER - Loan Note
A Loan Note is a legally binding 'promissory' agreement made between parties that the borrower will repay money they have borrowed. It...
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Phil Steventon
Jan 27, 20212 min read
JARGON BUSTER - Horizontal Integration
Horizontal integration is where one business merges with/acquires another business operating at the same level of value in the same...
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