Phil SteventonMar 5, 20224 minJARGON BUSTER - Sunk Cost FallacyA sunk cost (or "retrospective cost") refers to money that has already been spent and cannot be recovered. This could be money that...
Phil SteventonJul 5, 20213 minJARGON BUSTER - Brand strategies (Branded House and House of Brands)When a company considers brand strategy, there are often two options - the Branded House approach, or the House of Brands approach. With...
Phil SteventonMar 15, 20215 minJARGON BUSTER - Drag-along and Tag-along clausesA Shareholders' Agreement is an arrangement among a company's shareholders that describes how the company should be operated. It also...
Phil SteventonFeb 5, 20213 minJARGON BUSTER - Loan NoteA Loan Note is a legally binding 'promissory' agreement made between parties that the borrower will repay money they have borrowed. It...