Jargon Busters

Phil Steventon

Mar 5, 20224 min read

JARGON BUSTER - Sunk Cost Fallacy

A sunk cost (or "retrospective cost") refers to money that has already been spent and cannot be recovered. This could be money that...

Phil Steventon

Jul 5, 20213 min read

JARGON BUSTER - Brand strategies (Branded House and House of Brands)

When a company considers brand strategy, there are often two options - the Branded House approach, or the House of Brands approach. With...

Phil Steventon

Mar 15, 20215 min read

JARGON BUSTER - Drag-along and Tag-along clauses

A Shareholders' Agreement is an arrangement among a company's shareholders that describes how the company should be operated. It also...

Phil Steventon

Feb 5, 20213 min read

JARGON BUSTER - Loan Note

A Loan Note is a legally binding 'promissory' agreement made between parties that the borrower will repay money they have borrowed. It...

Phil Steventon

Jan 27, 20212 min read

JARGON BUSTER - Horizontal Integration

Horizontal integration is where one business merges with/acquires another business operating at the same level of value in the same...

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